Web Site / App
One of the world’s leading hospitals wanted to refresh both its look and its online approach to its commitment to ‘Nurture Everybody’
Bumrungrad caters to a premium customer in Thailand, as well as overseas customers from around Asia and the world. It needs its digital platforms to cater for all these customer needs and services. The challenge was – for all of these different audiences and customer needs, and with unique range of services that Bumrungrad offers – what was the right approach to take.
The defining approach that Bumrungrad takes – as one of the world’s leading hospitals – is to provide the best possible online services and information that matches the 5 star customer experience people get at the actual hospital. This mean streamlining the content, menu systems and look and feel to simplify the process while still providing the right human touches for further discovery on the site.
Bumrungrad has a huge amount of valuable content for both local and overseas customers. One of the key elements to the re-development was bringing all of this content – and the many areas of medical and health expertise that we have – to the fore in the digital experiences we offer. In addition to that, we ensured that we revised the key processes to ensure every customer journey is simple, fast and effective. The right balance of both customer convenience and human connection.