Travel Search Guru
There was three pronged approach with Skyscanner. Re-connect with regular data-driven stories highlighting Thai Travel trends and how Skyscanner can help; use key travel influencers and KOLs to spread the word, and hold regular press meet ups to share the Skyscanner vision and our Thailand plans moving forward. The key in tying all of these activities together – the absolute focus that Skyscanner is for Thai Travelers and has a single minded focus on how to improve Thai travel options and opportunities for customers in this market.
The key to ongoing PR and KOL coverage has been the emphasis on Skyscanner being a platform that truly understands the Thai traveler – and therefore has insights and data to support their viewpoints on the market. In addition its Skyscanner’s focus on developing local partnerships and better deals for customers that has made the platform so popular in Thailand.