Asia

199 Ratchadapisek Road, 8th Floor, Column Tower, Kwaeng Klongtoey, Khet Klongtoey, Bangkok, 10110

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184 Shepherds Bush Rd, Hammersmith, London W6 7NL

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Skyscanner Campaign

Travel Search Guru

 

Project type

Integrated Communication

Skyscanner Campaign

Skyscanner re-connects with the Thailand Travel market as Thailand’s trustworthy Travel Search Guru.

Skyscanner is the world’s leading travel search engine. It is different from other online OTA’s in that it charges no feeds in directing you to best value flights and travel deals on the market. As such it is a trusted, reliable partner for travelers seeking an unbiased overview on the best travel deals on the market. Our campaign in 2018 was to re-connect with the Thai consumer in an integrated PR campaign using data-driven stories to highlight the key benefits of starting their travel journey with Skyscanner.

Skyscanner Campaign
Skyscanner Campaign
Skyscanner Campaign

There was three pronged approach with Skyscanner. Re-connect with regular data-driven stories highlighting Thai Travel trends and how Skyscanner can help; use key travel influencers and KOLs to spread the word, and hold regular press meet ups to share the Skyscanner vision and our Thailand plans moving forward. The key in tying all of these activities together – the absolute focus that Skyscanner is for Thai Travelers and has a single minded focus on how to improve Thai travel options and opportunities for customers in this market.

Skyscanner Campaign

The key to ongoing PR and KOL coverage has been the emphasis on Skyscanner being a platform that truly understands the Thai traveler – and therefore has insights and data to support their viewpoints on the market. In addition its Skyscanner’s focus on developing local partnerships and better deals for customers that has made the platform so popular in Thailand.

Got a project? Let's talk.

Asia

199 Ratchadapisek Road, 8th Floor, Column Tower, Kwaeng Klongtoey, Khet Klongtoey, Bangkok, 10110

P: +66 2105 4741
E: info@brandsforhumans.co

UK

184 Shepherds Bush Rd, Hammersmith,
London W6 7NL