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Tiger Beer Campaign

BAMM Music Festival

 

Project type

Event Activation

Tiger sponsored the Bangkok Art & Music Month in Bangkok – promoting local and overseas acts to bring to life ‘Bold Never Bland’

13 Local & International Bands were brought together by Tiger and the Bangkok Art & Music Month to celebrate their ‘uncaged spirit’ and to further promote independent art and music in Thailand. The campaign included online video, promotions and social content – as well as on-ground sales and promotions and live art installations, live paintings & activities.

Tiger Beer BAMM Music Festival

Highlight artists included top international acts such as Iron & Wine, Young Bae, Cosmo Pyke, FKJ and Krungbin – as well as local acts such as The Photo Sticker Machine and Summer Dress. Tiger promoted the campaign with an extensive online and social media blitz to the creative and aspiring creative audience in Thailand. Incentives included competitions for giveaways, music sampling quizzes and brand/ticket giveaways to promote each of the events. Local artists were also on hand to create live installations at each event.

Tiger Beer BAMM Music Festival

The sponsorship was highly successful with over 20,000 attendees, a lot of local and overseas media coverage, as well as plenty of on-ground sales of Tiger product. It continued to highlight the importance of vibrant, independent music scene in Thailand and further promoted the BOLD NEVER BLAND approach to fostering the creative spirit of this country. It was one of several independent music festivals we helped promote in Thailand in 2018.

Got a project? Let's talk.

Asia

199 Ratchadapisek Road, 8th Floor, Column Tower, Kwaeng Klongtoey, Khet Klongtoey, Bangkok, 10110

P: +66 2105 4741
E: info@brandsforhumans.co

UK

184 Shepherds Bush Rd, Hammersmith,
London W6 7NL